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Social Media: Marketing and Management

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Social Media: Marketing and Management

The books listed below can help you to understand social media, the latest management tips, best practices, and digital marketing strategies for Instagram, Facebook, Twitter, YouTube, LinkedIn, and blogs.

Instagram

ig for business

Instagram for Business by Jennifer H. Herman

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools–including shoppable posts, devoted business profiles, and advanced analytics–and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

ig power

Instagram Power : Build Your Brand and Reach More Customers with Visual Influence by Jason Miles

 Build your business on Instagram – today’s hottest social media platform While other social sites are declining in popularity, Instagram is hotter than ever―and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.

ig rules

Instagram Rules : The Essential Guide to Building Brands, Business & Community by Jodie Cook

Social media expert Jodie Cook delivers 125 bite-sized rules on how to: build a social media strategy, optimise your profile and develop a brand; create great content and post it for maximum impact; find your online community and engage with your audience; reach more people and grow your account exponentially.

ig for dummies

Instagram for Dummies by Jenn Herman, Corey Walker, and Eric Butow

Go from Instagram newbie to star! Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features image and video sharing, community, and personal insight. Instagram For Dummies is here if you’re ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. 

Facebook

ultimate guide facebook ads

Ultimate Guide to Facebook Advertising by Perry S. Marshall

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks.

facebook for dummies

Facebook for Dummies by Carolyn Abram

How did we all keep in touch before Facebook? If you want to use Facebook for all it’s worth, this guide is for you. Here’s where former Facebook employees help you set up the perfect profile to find friends and connect with people around the globe. You’ll also discover how to set up groups to share interest, schedule events, share photos, promote causes — and do it all safely. Look inside to access Facebook on mobile devices, learn how to build a page for your business, find out how to filter the News Feed, and more.

my facebook for seniors

My Facebook for Seniors by Michael Miller

The full-color, step-by-step tasks–in legible print–walk you through sharing posts, photos, and videos on Facebook. Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos and videos; interact with topic-oriented groups; and much more.

Twitter

fb twitter ig seniors dummies

Facebook, Twitter, and Instagram for Seniors for Dummies by Marsha Collier

This updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online experience. You’ll get hands-on guidance to connecting to the Internet with a computer or mobile device, creating social media accounts and profiles, searching for friends, joining groups, sharing photos and videos, and more. It also covers popular sites where you can read and share opinions on entertainment and travel options, view movies and television shows on your computer or mobile device, and even create your own blog.

twitterpower20

Twitter Power 2.0:  How to Dominate Your Market One Tweet at a Time by Joel Comm

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

YouTube

yt for dummies

YouTube Channels for Dummies by Rob Ciampa

You too can be on YouTube. With two billion monthly users, YouTube is the place you want to be to promote your business or attract an audience for your talents. This quartet of YouTube content and marketing experts shows you how to launch a channel, create quality videos, develop your audience, and interact with your viewers. You’ll discover how to build a business around your channel or how to add a YouTube channel to existing marketing plans.

yt marketing power

YouTube Marketing Power : How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience by Jason Miles

Grab YOUR share of YouTube’s BILLIONS of daily viewers. YouTube is one of the world’s most popular websites–which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.

yt marketing dummies

YouTube Marketing for Dummies by Will Eagle

YouTube is the top destination for online video. With over a billion viewers around the globe, it’s also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.

LinkedIn

tactical linkedin secrets

Tactical LinkedIn Secrets : Dominate in an Age of Noise, Competition and Attention Market Share by David Cobb

Will you be LinkedIn® or linked out? Learn to dominate in an age of digital noise and competition with Tactical LinkedIn® Secrets. In his debut book, David Cobb teaches business professionals to stand out and gain competitive dominance. The advice and knowledge provided through read-worthy mixed metaphors, humor, and rants prepares readers with, what Cobb coins as, arrows for digital quiver. Tactical LinkedIn® Secrets educates, creates awareness, advances businesses, assists career seekers, and simply makes an impact on the industry–affecting empathic voices, futures, and financials. Cobb illustrates strategic tactics to maximize the use of LinkedIn for any motivated individual. 

linked conquer linkedin

Linked : Conquer LinkedIn. Get the Job. Own Your Future by Omar Garriott

An estimated seven in ten American employees want a new job. Millions more are making for their first career step after graduating. And most of them will use LinkedIn-or try. Because while LinkedIn is the dominant platform for hiring, networking, and recruiting, very few job seekers know how to maximize its incredible power. Here are two who do: Omar Garriott and Jeremy Schifeling, career coaches who ran LinkedIn’s education team, then formed the Job InSiders to advise all levels of job seekers. Now they’re sharing all they know in Linked, the definitive guide to conquering LinkedIn, written for everyone from the newly minted college graduate to midlife career-changer.

Blogs

blog for bucks

Blog for Bucks : How to Create, Promote, and Profit from Your Blog by Jacqueline Bodnar

Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and Blog for Bucks will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog’s success to connecting with other bloggers.

blogging for dummies

Blogging for Dummies by Amy Lupold Bair

The bestselling blogging book— updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you’ll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.

Social Media

social media marketing dummies

Social Media Marketing All-in-One for Dummies by Michelle Krasniak

Marketing your business through social media isn’t an option these days―it’s absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you’ll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

social media success

Social Media Success for Every Brand : The Five Storybrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz

Social Media Success for Every Brand teaches listeners how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Listeners will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model.

likeable social media

Likeable Social Media : How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter by Dave Kerpen

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You’ll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.

social media survival

The Social Media Survival Guide : How to Use the Most Popular Platforms and Protect Your Privacy by Melody Karle

This book helps those who want to use social media but are not necessarily Web-savvy navigate the most popular networking sites available. Privacy and technical information about how social media platforms function are explained, so everyone can make informed decisions about how to connect online.

my social media seniors

My Social Media for Seniors by Michael Miller

My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instructions on how to use the most popular social media– Facebook, LinkedIn, Pinterest, and Twitter.

social media bible

The Social Media Bible : Tactics, Tools, & Strategies for Business Success by Lon Safko

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

everything you need to know about sm

Everything You Need to Know About Social Media : (Without Calling a Kid) by Greta Van Susteren
The most practical, thorough, and reader-friendly guide around to living well on social media. From answering basic questions like “What’s the best site for you?” to “How to Tweet” and “What does it mean to ‘Tag’ someone?” to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it’s okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today’s changing technology.

Hongmei, Adult Services & Acquisitions Librarian

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